Nonprofit Fundraising + Strategy Consulting Firm
Get the Strategy, Messaging, and Fundraising Leadership Your Nonprofit Needs to Grow
If your fundraising has stalled, your message is unclear, or your team is guessing at what to prioritize, you do not need another disconnected tactic. You need a clear strategy that connects fundraising, marketing, and growth.
Lonna Gibson
fCMO+ Nonprofit Fundraising Consultant
Working with a startup or small nonprofit? Fixed-scope strategy options are available.
Nonprofit consulting firm trusted by nonprofit leaders at YWCA Greater Los Angeles, Finally Family Homes, Aid The Way, Oasis of Hollywood and many more.
A $90,000+ hire is a twelve-month bet.
You post the marketing director role. Someone capable arrives and asks what the strategy is, and nobody has written one. They build a calendar, and eighteen months later, the numbers look about the same.
Before you add another role, consider a Nonprofit Fractional CMO+.
01
Senior-Level Leadership
You’re gaining senior-level strategic leadership to determine what to say, who to reach, what to prioritize, and how to align your marketing and fundraising around growth.
02
Your Team Gets Stronger
The team you already have gets the strategy, direction, and leadership they need to stop guessing and start working from a clear plan.
03
Monthly Retainers
Long enough to create momentum. Flexible enough to change course when you need to.
Fractional CMO + Nonprofit Strategy Consultant
30 Years Working
Inside Nonprofits
Lonna Gibson is CEO of Seven & Associates, a nonprofit consulting firm that helps organizations connect strategy, messaging, marketing, and fundraising to strengthen donor engagement and grow sustainable revenue.
With more than 30 years in the nonprofit sector, Lonna has served as an executive director and as a marketing and development leader for both start-ups and nonprofits with budgets exceeding $6 million.
Because her career spans both marketing and fundraising, Lonna brings a unique perspective on the full donor journey, from strategy and messaging to engagement and giving. More recently, she has trained through Callan Faulkner’s AI programs and helps nonprofit teams use AI to reduce repetitive work, improve fundraising systems, and create more capacity for strategy and donor relationships.
StoryBrand Certified Guide - 2025 Duct Tape Marketing Certified Advisor
Veritus Major Gifts Scholar
SuperHuman AI Certified
Association of Fundraising Professionals Board Member
Frequently Asked Questions:
What is a fractional CMO+ for a nonprofit?
A fractional CMO+ for a nonprofit is a senior level marketing leader who works with your organization on a part-time or contract basis instead of joining your staff as a full-time executive. But this isn't just another marketing consultant. A fractional CMO+ helps set the direction: clarifying your audience and message, building the marketing strategy, prioritizing what your team should be doing, overseeing execution, and making sure marketing supports your fundraising and organizational goals. That distinction matters. You don't need another strategy deck sitting on a shelf. You need a marketing system your team can actually run, and leadership that helps install it.
What does a nonprofit strategy consultant do?
A nonprofit strategy consultant helps your organization clarify its goals, audience, messaging, and growth priorities so your team knows what to focus on and what to do next. At Seven & Associates, we turn those insights into a practical marketing and fundraising plan your team can actually execute.
How does a fractional CMO+ engagement work, and how long does it last?
A strong fractional CMO+ engagement starts by understanding where you are before prescribing more tactics. At Seven & Associates, the scope is built around your goals, team, and stage of growth. That can include strategy, messaging, marketing fundraising, team and vendor leadership, campaign oversight, and ongoing accountability. Some organizations need a focused strategy engagement; others need ongoing executive marketing leadership. Across the fractional CMO market, engagements commonly run for several months, with six to twelve months frequently cited, because there needs to be enough time to diagnose the problem, build the system, put it into practice, and improve it.
How much does a fractional CMO+ cost?
At Seven & Associates, ongoing fractional CMO+ retainers currently range from $4,000 to $15,000 per month, depending on the level of leadership and support your organization needs. But if that isn't the right investment for your organization right now, the answer isn't to force a retainer, or keep throwing money at disconnected marketing tactics. Sometimes the right starting point is a focused strategy, fundraising, or messaging engagement that solves the highest-priority problem first. The goal is to build the right infrastructure in the right order, so your next marketing and fundraising dollars have something solid to stand on. Seven & Associates currently offers fixed-scope strategy, fundraising, and messaging services in addition to ongoing fractional CMO+ support.
Who is a fractional CMO+ for?
A fractional CMO+ is a good fit for an organization that needs experienced marketing leadership but isn’t ready to hire a full-time marketing executive. Maybe your marketing or communications leader recently left and you need someone to step in and keep things moving. Maybe your team is growing, but no one is leading the big-picture marketing strategy. Or maybe you have great people doing the work, but they need experienced leadership, direction, and support. As your fractional CMO+, I step into that leadership role without the cost of hiring a full-time executive. You get 30 years of nonprofit, marketing, and fundraising experience to help guide your strategy, lead your team, and make sure your marketing supports your fundraising and growth goals. It’s a flexible way to get ongoing senior-level leadership when you need it most.
GET STARTED
3 Easy Steps
01
Book A Free Discovery Call
Thirty minutes to see whether a fractional CMO fits your organization right now. Sometimes it does not, and we say so.
02
Get Your Strategy
Clarify your goals, audience, message, customer journey, and marketing priorities, then turn them into a focused plan your team can execute.
03
Run The Plan Together
The strategy becomes a sequenced plan with owners and dates. Lonna stays on month to month as your team executes it, so the plan does not end up in a drawer.
Tell me what’s going on. In 30 minutes, we’ll talk through where you’re stuck, what may be getting in the way, and what your best next step could be.
Real Results From
Mission-Driven Organizations
"Lonna and her team delivered more in a few weeks than another agency had in six months, at a fraction of the cost. She pulled off straight-up miracles. Because of Seven and Associates, we launched with excellence and I finally feel confident in our brand. Their team is knowledgeable, efficient, and they care deeply about their clients. There is genuine strategy, thoughtfulness, and intention behind everything they do. I am so incredibly grateful to have found them."
Laura Tortora, Executive Director
Aid The Way
STRATEGIC ADVISOR FOR THOSE DOING GOOD IN THE WORLD:
