Nonprofit Marketing & Fundraising Case Studies
Case Studies
STRATEGIC ADVISOR FOR THOSE DOING GOOD IN THE WORLD
STRATEGIC PLANNING +
LEADERSHIP TRANSITION
Carrying a
46-Year Legacy
Into Its Next Chapter
Oasis of Hollywood
THE RESULT
The board got excited and engaged around the future of the organization.
Kadee shared:
“You guys helped bring clarity & excitement to our vision, and gave us the practical tools needed to share a compelling strategic plan with our board... One board member even told me, ‘Keep working with whoever helped you put this together.’”
The most important part?
Kadee and Mynor already had the vision.
Our job was to help turn it into something other people could see, understand, believe in, and eventually help fund. Because the strategic plan isn’t the finish line, it’s the foundation.
Once you know where you’re going, everything else- messaging, marketing, fundraising, and the capital campaign- has something clear to build on.
Get clear on where you’re going. Then build everything else to help you get there.
Since 1979, Ron and Judy have led Oasis of Hollywood, serving children, teens, and families through faith, practical support, and community. Now, they’re preparing to hand the organization to its next generation of leaders: Kadee and her husband, Mynor.
For Mynor, the transition is deeply personal. He first came to Oasis as a child, and the organization played a significant role in changing the trajectory of his family’s life.
Today, he and Kadee are preparing to lead the organization that once served him.
THE CHALLENGE
Kadee and Mynor had a bold five-year vision: a new name, a new building, a coffee shop designed for deeper community connection, and a capital campaign to help make it possible.
They could see the vision. The challenge was helping everyone else see it, too.
WHAT WE DID
We began with a deep-dive intake meeting with Kadee and Mynor to understand the history of Oasis, the leadership transition ahead, and what they envisioned for the next five years.
From there, they completed a detailed intake questionnaire that helped us dig further into the organization’s programs, priorities, opportunities, challenges, and long-term goals.
But we didn’t want the strategy to reflect only the perspective of leadership.
We developed a survey for key stakeholders to gather input from the people closest to the organization and understand what they believed Oasis should protect, strengthen, and prioritize moving forward.
We brought those insights together with Kadee and Mynor’s vision, identified the major strategic priorities, and translated everything into a clear five-year roadmap their board could understand and rally around.
Then, instead of delivering a traditional strategic plan that might sit in a folder, we built an interactive strategic plan they could actually use, present, and share.
Finally, we coached Kadee and Mynor on how to present the plan themselves, so the vision came directly from the leaders who would be carrying it forward.
Every growing nonprofit reaches the point where passion and hard work stop being enough. The next stage needs a plan the whole team can see, a message donors understand, and a fundraising system that doesn't live in one person's head.
Christina Dronen and the Finally Family Homes team chose to build all three together. We started where every Seven & Associates engagement starts, with strategy. Messaging came next, then fundraising, so each piece rested on the one before it.
What Finally Family Homes built:
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A strategic plan and a written implementation plan
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A StoryBrand Messaging Workshop and Messaging Guide
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A fundraising audit
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A fundraising plan
Christina measured the value in time. The work gave her team, in her words, "insights that would have taken us years to develop on our own."
STRATEGY + MESSAGING FUNDRAISING
Building a Stronger Future for Youth Leaving Foster Care
Finally Family Homes
THE RESULT
Christina described what changed:
"They helped us clarify priorities, strengthen our messaging, and think more strategically about sustainable growth."
Your team shouldn't have to spend years figuring out what comes next. If your organization is ready to put strategy, messaging, and fundraising on the same plan, let's talk.
Authenticity was always the goal. RISE's voice comes from Kari's own stories, and the new messaging protects that.
"Lonna has walked me through every step with patience and clarity. She brings intentionality to every detail, helping create messaging that is both professional and deeply authentic to who we are."
THE RESULTS
RISE now tells its story with one clear, consistent message. Donors noticed.
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A modern website that communicates RISE's impact and programs
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Messaging the team can use in every conversation, post, and ask
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Encouraging feedback from donors about the changes
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A social media plan and content calendar now in motion
"Since working with Seven & Associates, we've already seen positive results and received encouraging feedback from donors regarding the changes and improvements that have come from trusting their guidance."
THE FUTURE
The foundation is set, and now the momentum builds. RISE is rolling out its social media plan, with scheduled content and email reviews to keep every message on point. Each post and email now points back to the same clear story.
"They have helped build not only a big-picture strategy for growth, but also practical execution that truly connects with people."
We're grateful to play a small part in what God is doing through RISE. More kids in Santa Clarita will have what they need because more people now know how to help.
STRATEGIC PLANNING +
COACHING +
STORYBRAND MESSAGING +
GO HIGH LEVEL WEBSITE +
SOCIAL MEDIA CONTENT
RISE SCV
RISE Foundation supports children in foster care by providing essential resources, beds, and support to foster families.
WHAT WE DID HERE
Kari Phillipps co-founded RISE Foundation SCV to show up for foster kids in the Santa Clarita Valley. RISE provides beds, clothing, hygiene kits, and school supplies to children in care, and walks with young adults as they age out of the system. The heart was there from day one. The marketing strategy was not.
"When I first started my nonprofit, I had a passion for the mission but very little understanding of the importance of marketing or the strategy behind it."
That gap is common for founders who build from a calling instead of a business plan. Good work can stay hidden when the story isn't clear. RISE needed a simple, consistent way to explain what it does and invite the community in.
THE TURNING POINT
We met Kari and the RISE team through Compassion Network and connected with their mission right away. From the start, this felt like a partnership built on shared purpose.
"Working with Seven & Associates has felt less like hiring a marketing agency and more like gaining a strategic partner who genuinely cares about the mission behind the work."
We started where every lasting brand starts. Strategy came first, and execution followed.
THE TRANSFORMATION
Together we built RISE's foundation one layer at a time:
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Strategic planning to set clear priorities for growth
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StoryBrand messaging that puts foster families, volunteers, and donors at the center of the story
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A brand voice guide rooted in who RISE really is: warm, local, faith-grounded, and dignity-centered
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A full website rebuild in GoHighLevel that clearly shows RISE's programs, impact, and vision
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Ongoing coaching for Kari at every step
STRATEGIC PLANNING + STORYBRAND MESSAGING + WEBSITE CONTENT + RETAINER
Aid The Way
Aid The Way is a new international non-profit organization.
WHAT WE DID HERE
Laura at Aid the Way initially reached out for a StoryBrand Messaging Workshop, brand guide, and website build. During our first conversations, it became clear the organization also needed a stronger strategic foundation before any marketing could be effective. We recommended beginning with a strategic planning process to align leadership, clarify priorities, and define the direction of the organization.
From there, we facilitated the StoryBrand Messaging Workshop, developed a Brand Message Guide, and built out a new website with conversion-focused copy tailored to their donor and community audience.
The engagement has grown to a monthly retainer as their Development Strategist, actively building out their fundraising strategy and strengthening the operational infrastructure of the organization so their mission has the systems it needs to grow and sustain.
STORYBRAND MESSAGING + WEBSITE + LOGO REFRESH
SLH Builders
Custom home builder in Santa Clarita, California.
WHAT WE DID HERE
Sean at SLH Builders reached out needing a brand new website that could showcase the custom homes he had built. It was clear from the start that the site needed to do more than look good — it needed to tell the story of his craft and give prospective clients confidence in his work.
We started by writing all of the website content from the ground up, ensuring the copy spoke directly to buyers looking for a custom home builder they could trust. From there, we refreshed his logo to give the brand a more polished, cohesive presence, and built out the full site complete with a custom portfolio showcasing his homes.
Once the site was live, we trained Sean so he could confidently manage and update it on his own — leaving him with a website, a refreshed brand, and the tools to maintain it long after our engagement ended.
STORYBRAND MESSAGING + WEBSITE BUILD
Newhall Commons
Newhall Commons Barbershop & Studios is a new business in Santa Clarita, California.
WHAT WE DID HERE
Nick and Myra had built something special with Newhall Commons Barbershop and Studios: a fresh, community-centered space for both clients and creatives. What they needed was a way to tell that story, fill the chairs, and get the right people in the door to rent the studios. They came to us to make that happen.
We started by developing the messaging following the StoryBrand framework. It was important to find the right voice for a business that serves both walk-in barbershop clients and professionals looking for a studio space to call home. From there, we built a new website that clearly communicated what Newhall Commons offers and made it easy for visitors to understand their options, whether they were coming in for a cut or looking to lease.
As they prepared to open, we supported their launch with social media content designed to build buzz, drive foot traffic, and attract studio renters, giving them the marketing momentum a new business needs to get off the ground and into the community.
STRATEGIC PLAN + STORYBRAND MESSAGING + WEBSITE + LOGO DESIGN
Family Stress Support
A ministry of Valencia Hills Community Church.
WHAT WE DID HERE
Dan Broyles, Care Pastor at Valencia Hills Community Church, reached out needing more than just a website, he was launching Family Stress Support and needed an entire foundation built from the ground up. It was clear from the start that this ministry required a clear identity, a compelling message, and a digital presence that could meet hurting families where they are.
We began with a strategic plan to define the direction and priorities of the organization, then moved into a full messaging engagement to clarify who Family Stress Support serves and why it matters. From there, we designed a logo that gave the ministry a warm, credible visual identity, and wrote all of the website content to speak directly to families in crisis who need to know help is available.
The site was built in Lovable AI, bringing the brand and message together in a clean, accessible experience that reflects the heart of the ministry. Dan walked away with a strategic foundation, a defined brand, and a website ready to welcome the families Family Stress Support was created to serve.
STORYBRAND MESSAGING + LOGO DESIGN + WEBSITE
SCV Thrive & Connect
SCV Thrive & Connect is a new non-profit organization located in Santa Clarita, California.
WHAT WE DID HERE
Jennifer and Kristina initially reached out for a quote to design their new nonprofit’s website. During our first meeting, it became clear they didn’t yet have website content or a clear message. I recommended starting with a StoryBrand Messaging Workshop, which we facilitated with their board. From there, we developed a Brand Message Guide, clarified that their primary audience would be donors and community partners, and wrote conversion-focused website copy tailored to that audience.
We then created a custom wireframe, built a five-page site in Wix, integrated a live chat feature, and embedded Bloomerang donation forms to streamline giving. We also designed a new logo, giving them a strong, cohesive brand presence ready for launch.
