

Lonna Gibson
Seven & Associates CEO
7Forward
Serving nonprofits and mission-driven businesses ready to grow with strategy.
MEET THE FOUNDER
Hello I'm Lonna!
Lonna Gibson didn't start as a consultant. She started as a builder and entrepreneur.
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Fresh out of Texas A&M with a degree in Journalism and Marketing, Lonna found herself running a nonprofit that flew children with disabilities in small aircraft across the country. What started as two "Fly Day" events grew, under her leadership, to 38 states, 500+ kids per event, and national partnerships with Southwest Airlines, Boeing, and Pillsbury. She didn't just manage the mission. She scaled it.
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That early experience taught her something most strategists never learn from the outside: passion alone doesn't build organizations. Systems do. Strategy does. And a message that actually moves people does.
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Over the next two decades, Lonna brought that same clarity to some of the most complex nonprofit challenges in the country. As USA Director of Development at ZOE International, a faith-based anti-trafficking organization, she led fundraising strategies that generated $4.5M+ annually, cultivated a portfolio of major donors, and helped reach millions globally. She wasn't just raising money. She was building the infrastructure that made impact sustainable.
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In 2005, she launched Seven & Associates, and for nearly 20 years has served as the strategic growth partner that founders, business owners, executive directors, and boards call when they're ready to stop reacting and start leading.
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Today, Lonna is a StoryBrand Certified Guide, Duct Tape Marketing Advisor, Veritus-certified in Major Gifts Fundraising, an Association of Fundraising Professionals board member, and the founder of Do Good SCV. She brings 29+ years of real-world experience to every engagement, not as an outside expert, but as someone who has sat exactly where you sit.
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She knows what it costs to lead without clarity. And she knows what becomes possible when you finally have a plan.
STRATEGY MARKETING MESSAGING FUNDRAISING WEBSITES COACHING

Lonna Gibson
Seven & Associates CEO
7Forward
OUR TEAM
A strategist, a systems thinker, and a creative, built to move your mission forward.

Dr. Greg Jones
7Forward

Gage Gibson
Web Developer
Launching With Excellence...
"Because of Seven and Associates, we were able to launch with excellence, and I finally feel confident in our brand and positioning. Their entire team is highly knowledgeable, efficient, and rich in industry experience. They are professional, timely with deliverables, and they care deeply about their work, the clients they serve, and it shows. There is genuine strategy, thoughtfulness, and intention behind everything they do. I am so incredibly grateful to have found them. Thank you from the bottom of my heart to the entire team at Seven and Associates!"
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Laura Tortora, Executive Director, Aid The Way

Your Strategic Guide...
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We build strategies that actually work — No guesswork, no generic plans. We design data-informed marketing and fundraising strategies tailored to your mission, your audience, and your growth goals.
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We clarify your message — We cut through the noise and help nonprofits and businesses communicate with precision, so donors, customers, and partners immediately understand who you are and why it matters.
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We turn websites into conversion tools — We write the copy, build the structure, and design the flow so your website moves visitors from curious to committed.
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We make your brand unforgettable — Through StoryBrand messaging, brand guides, and campaign direction, we give your organization a voice that resonates and a look that builds trust.
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We walk alongside you — whether through retainer support or a one-time engagement — we show up as a true growth partner, invested in your long-term success.


