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StoryBrand Messaging Workshop for Nonprofits

Your donor is the hero. Your organization is the guide.

If your team can't clearly explain what you do and why it matters, no amount of marketing will fix it. A StoryBrand Certified Guide walks your team through a messaging workshop and delivers a complete Brand Guide.

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Lonna Gibson

Nonprofit Marketing Consultant

Image by Microsoft 365

30+

YEARS IN NONPROFIT

Experience from Start-Ups
to Multi-Million-Dollar Organizations

STORYBRAND CERTIFIED

Certified Since 2025 

DUCT TAPE ADVISOR

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What is StoryBrand, and how does it help a nonprofit? 

A messaging framework from Donald Miller that puts the donor in the hero seat and your organization in the guide seat. Most nonprofit messaging makes the organization the hero. That's backwards.

What you walk away with...

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  • A clear one-liner

  • A memorable tagline

  • Audience personas

  • Soundbites your team uses

  • A complete website narrative

  • Content pillars

  • A professionally developed Brand Guide

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Why it matters

When every member of your team tells the same story, your marketing becomes more effective, your fundraising more compelling, and your organization builds more trust with the people you serve.

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What Nonprofit Leaders Say
About Working With Us.

Kari and Lonna at RISE Foundation

"Working with Seven & Associates has felt less like hiring a marketing agency and more like gaining a strategic partner who genuinely cares about the mission behind the work.

When I first started my nonprofit, I had a passion for the mission but very little understanding of the importance of marketing or the strategy behind it. Lonna has walked me through every step with patience and clarity. She brings intentionality to every detail, helping create messaging that is both professional and deeply authentic to who we are.

What has stood out most is how available, responsive, and invested she and her team have been throughout the process. They have helped build not only a big-picture strategy for growth, but also practical execution that truly connects with people.

Since working with Seven & Associates, we’ve already seen positive results and received encouraging feedback from donors regarding the changes and improvements that have come from trusting their guidance. Their team genuinely cares about helping organizations grow with purpose, confidence, and impact."

Kari Phillipps, Executive Director

RISE SCV Foundation

See how we helped Aid the Way and others launch with excellence.
Read our 5 Star Reviews on Google.
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Lonna Gibson
Seven & Associates CEO
Nonprofit Strategy Consultant

StoryBrand Certified Guide

Duct Tape Certified Marketing Advisor

Veritus Major Gifts Training

Association of Fundraising Professionals
Greater San Fernando Valley Board Member

30+ years in the nonprofit sector

StoryBrand Messaging For Nonprofits

I know what it's like when you struggle to say what your organization does

I spent years inside nonprofits. I know what happens when the message isn’t clear and everyone on the team explains the mission a little differently.

 

The team works harder. More content, more emails, more campaigns, more ideas.

 

But more activity doesn’t fix a message problem.

 

That experience shaped how I work with nonprofits today.

 

I believe the order matters: strategy first, then a clear message, then marketing and fundraising working from that same message.

 

Because when your message is clear, your team knows what to say, your donors understand where they fit, and every campaign starts from the same words.

 

That’s what the StoryBrand Messaging Workshop gives your organization: one clear message your whole team can tell, so your marketing and fundraising finally pull in the same direction.

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“Lonna delivered more in a few weeks
than another agency had in six months…”

Read more.

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Let’s Talk About What’s Getting in the Way of Growth

The conversation is free. We’ll look at where your marketing, messaging, and fundraising are getting disconnected, what needs attention first, and which option fits your stage.

Working with Seven & Associates has felt less like hiring a marketing agency and more like gaining a strategic partner who genuinely cares about the mission behind the work."

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Kari Phillipps

Executive Director

RISE SCV Foundation

Common Questions Nonprofit Leaders Ask ...

What is StoryBrand and how would it help my nonprofit?

Seven & Associates offers nonprofit fundraising consulting with StoryBrand certification in California. StoryBrand is a messaging framework developed by Donald Miller that helps organizations clarify their message by positioning the customer, or in the nonprofit context, the donor, as the hero of the story. The organization is the guide. The mission is the destination. ​ For nonprofits, StoryBrand is particularly powerful because most nonprofit messaging makes the organization the hero, talking about its history, its awards, its staff, its impact, rather than making the donor feel like the change-maker. StoryBrand flips that dynamic, and the result is messaging that is more emotionally compelling, more donor-centered, and far more effective at converting visitors into supporters. Lonna Gibson’s StoryBrand Guide certification means she has completed the full StoryBrand training and is qualified to lead organizations through the complete messaging workshop and brand guide process. All of your organization's collateral is built on the StoryBrand framework. Learn more.

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